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The commercials in DCCCD’s new ad campaign illustrate the conversations we have with ourselves – in our head – the left side of our brain solving problems more rationally than the subjective right side. This idea uses the iconic visual of a brain. With both sides on the case, there is nothing the brain can’t solve! The commercials are executed in an animation style that is simple and memorable – using colorful backgrounds and hand-drawn images that vibrate and shake to create energy. The voices in the spots add a quirky personality to this serious subject to create commercials that are intelligent and humorous. Our tagline, Smart Starts Here, points to the place where excuses become action when you expand your mind at DCCCD.
The ads reinforce the quality of the curriculum offered by DCCCD and our affordability – a university-quality experience for a quarter of the cost.