Crescent Research Inc. was commissioned by the Dallas County Community College District (DCCCD) to conduct a brand equity study.
The purpose of the study was to measure the general public’s awareness and perception of the district in terms of the following areas:
- DCCCD brand awareness
- Awareness of individual campuses
- Educational quality
- Curriculum
- Affordability
- Campus environment
- Student satisfaction levels
- Likelihood to attend for nonstudents
- DCCCD advertising
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See the results of the survey conducted in 2007 (PDF - 147KB)