Internet Publishing places comprehensive information about the Dallas County Community College District at the fingertips of students, the general public, the business community, governmental agencies, DCCCD friends and donors, and many other people who conduct research online about the district. This area represents a key marketing tool for the district to both internal and external audiences.
The group also plays a critical role in providing access to current and future students who want to enroll online, coordinate class schedules, check assignments and take online courses; they also can obtain news and calendar information that helps enhance student life and class work.
We are responsible for the following on the district’s internal and external Web sites:
- Design
- Editorial Style and Direction
- Experience Management (Usability and Analytics)
- Navigation
- Web Content Management
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The division also provides leadership, support, training and strategic direction for the college Web personnel.
The district Web site, http://www.dcccd.edu, is the hub of our integrated marketing efforts. All district advertising and communications refer students and community members to our centralized Web site, which offers links to the college sites.
Our Goals
- Market and cross-sell the district’s more than 100 credit and noncredit programs.
- Reduce expenses by increasing the number of students who apply and register online for classes.
- Provide easy access to the district’s online student services.
- Reduce the workload on front-line college personnel by providing critical, easily accessible, self-service information for students online.
- Comply with all local, state and federal policies and regulations related to online communications.
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Staff
Georgeann Moss – Director
April Ellis – Senior Web Editor
Colleen Lin - District Web Site Content Developer
Current Projects
- Develop “Program Pages” for each of DCCCD’s more than 100 programs.
- Redesign the district intranet.
- Develop Key Performance Indicators for all district Web sites.
- Institutionalize Web usability throughout the district.
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