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(update to p. 8 of current guide, approved by Robert Young, district legal counsel, May 2013; revised September 2013)
The seven independently accredited colleges of the Dallas County Community College District are part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression.
(new addition to Style Guide; approved by SACSCOC Compliance Committee, January 2013)
(changes to p. 12 of current guide, approved by the Marketing and Communications Council, spring 2012)
The official top-level domain for DCCCD Web sites is .edu. Content owners are encouraged to use intuitive aliases that link to the official URI. However, only the official top-level domain name (.edu) may be advertised. For example, DCCCD owns dcccd.edu, dcccd.info and dcccd.net. (Unfortunately, dcccd.org is not available.) However, we only advertise dcccd.edu.
Traditionally, the .com top-level domain is used by for-profit businesses. One of DCCCD’s key competitive strengths is the high-quality, low-cost education we offer to our students. By advertising as a .com, we might give students the impression that we are for-profit, which is at odds with the low-cost message we are continuously promoting.
DSC-IT’s Networking group, which currently is led by Steve Glick, is responsible for registration of district domain names. (They also provide this service for locations and will pay for up to five names per location.)
Always spell out the college name in your home page URL when writing it out online or in print (e.g., www.richlandcollege.edu).
If possible, always request a shortcut link when advertising a link below the level of the home page online or in print.
Use this: www.dcccd.edu/ShortcutsNot this: www.dcccd.edu/Emp/Tools/shortcuts/Pages/default.aspx
When linking to an external Web page or a PDF, set it to open in a new window (target=_blank). This is designed to allow users to return easily to the original page and avoid getting “lost.”
On the district website, any link to a Web page that is not on www.dcccd.edu should open in a new window. This includes links to the catalog, eConnect, eCampus, RNT (FAQs) and college websites. Links from RNT to www.dcccd.edu or the catalog should also open in a new window.
URIs (aka URLs)
URIs are Uniform Resource Identifiers. They are the only naming/addressing technology available on the Web. In the past, URLs (Uniform Resource Locators) were used. This is an informal term (no longer used in technical specifications) associated with popular URI schemes: http, ftp, mailto, etc.
Although the URIs generated by SharePoint on the district website are long and complicated, it is possible to create easy-to-remember, intuitive shortcuts such as http://www.dcccd.edu/purchasing for promotional purposes.
Send your shortcut requests to the District Director of Internet Publishing or his/her designee.
Always request a shortcut link when advertising a link below the level of the home page online or in print.
Use this: www.dcccd.edu/Shortcuts Not this: www.dcccd.edu/Emp/Tools/shortcuts/Pages/default.aspx
(update to p. 14 of the current style guide, requested by Kathy Cook, May 2015)
In printed materials as well as on Web pages, any additional logos must be secondary to and smaller than the district/college logo.
Departmental logos are not allowed. Departments may have icons that identify their area, but again, those icons cannot supersede the college/district logo.
email (change to Associated Press style; approved by the Marketing and Communications Council on April 21, 2011)
log in (v.), login (n., adj.), log on (v.), logon (n., adj.) — Use these terms when referring to the everyday act of logging in to a site, service, etc. (as opposed to the branded DCCCD Single Sign-On service or Online Services Sign-In user ID and password). Also see: sign in.
Online Services Sign-In (OSSI acceptable on second reference) — the user ID and password students and employees use for Single Sign-On (approved by the Marketing and Communications Council, July 2013)
sign in (v.), sign-in (n., adj.), sign on (v.), sign-on (n., adj.) — Use these terms when referring to the everyday act of signing in to a site, service, etc. (as opposed to the branded DCCCD Single Sign-On service or Online Services Sign-In user ID and password). Also see: log in.
Single Sign-On (SSO acceptable on second reference) — service that allows students and employees to log on to many DCCCD online services with one user ID and password (known as their Online Services Sign-In) (approved by the Marketing and Communications Council, July 2013)
state names — When including the name of a city and state in body text, use the AP abbreviation for the state (contrary to AP) (approved by the Marketing and Communications Council, November 2014)
URLs — Publish only the part of the URL that appears after the slashes, unless there is a special reason for listing the entire URL (contrary to AP).
Example: www.dcccd.edu, not http://www.dcccd.edu
(approved by the Marketing and Communications Council and the Districtwide Web Action Team, 2012)
website (change to Associated Press style, April 2010)