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Logo Use

 

General Guidelines for Logo Use

The DCCCD logos are a very important part of the DCCCD identity. This section of the graphic standards explains the rules and guidelines for logo placement on collateral materials only. The logo should be used on collateral only in the ways outlined in the graphic standards.

The logo, consisting of the square and star, may not be used alone or without the district name. For convenience, use the logo file provided for print or the Web instead of trying to re-create the logo. This ensures that the logo and wordmark remain in the same proportion when the logo is resized.

Consistent use of the individual college logos is just as important as consistent use of the district logo in building the DCCCD identity.

The logo, consisting of the square and center icon, may not be used alone or without the school name. For convenience, use the logo files provided for print or the Web instead of trying to re-create the logo. This ensures that the logo and wordmark remain in the same proportion when the logo is resized.


Horizontal Logo

The horizontal logo consists of the logo with the wordmark to the right. The horizontal logo is used on stationery, the cover of print collateral and ads.




Vertical Logo

The vertical logo consists of the logo with the wordmark underneath. The vertical logo is used on outdoor boards.




Clear Space
 

It is recommended that the horizontal logo be used in most cases. In all cases, use the logo that fits best in the space allotted with the required clear space around it.

For maximum impact, always leave a generous amount of space around the logo. The minimum clear space around the logo is .25 inch.





Minimum Size of Logo
 

Do not reproduce the

  • district horizontal logo smaller than 1.25 inches in width
  • district vertical logo smaller than 1 inch in width
  • district parent logo smaller than 3 inches in width
  • individual college horizontal logo smaller than 2.25 inches in width
  • individual college vertical logo smaller than 2 inches in width

Stretching or Skewing 

It is important to always maintain the original proportions of the DCCCD and individual college logos, and therefore to never stretch or skew the logo horizontally or vertically.

 




Logo Color
 

When the DCCCD logo is used in color, it should be used only in official district colors. It should be used on a white background for maximum effect. Use on a black background is acceptable as shown below.

The individual college logo should be used in the college’s specific colors only on a white background for maximum effect. Use on a black background is acceptable as shown below.




Color Backgrounds 

The DCCCD and individual college logos can be reversed out of color backgrounds. According to the standards for print ads and print collateral in this guide, the logo should be reversed out of black. In some cases the logo can be reversed out of other colors, but it should be reversed only out of dark colors that allow the logo to be legible.