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Brand Equity Marketing Research Results

 

Crescent Research Inc. was commissioned by the Dallas County Community College District (DCCCD) to conduct a brand equity study.

The purpose of the study was to measure the general public’s awareness and perception of the district in terms of the following areas:

  • DCCCD brand awareness
  • Awareness of individual campuses
  • Educational quality
  • Curriculum
  • Affordability
  • Campus environment
  • Student satisfaction levels
  • Likelihood to attend for nonstudents
  • DCCCD advertising

See the results of the survey conducted in 2007 (PDF - 147KB)