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Internet Publishing

The Internet Publishing team places comprehensive information about the Dallas County Community College District at the fingertips of students, the general public, the business community, governmental agencies, DCCCD friends and donors, and many other people who conduct research online about the district. This area represents a key marketing tool for the district to both internal and external audiences.

The group also plays a critical role in providing access to current and future students who want to enroll online, coordinate class schedules, check assignments and take online courses. Students also can obtain news and calendar information that helps enhance student life and class work.

We are responsible for the following on the district’s internal and external websites:

  • Design
  • Editorial style and direction
  • Experience management (usability and accessibility)
  • Navigation
  • Web content management
  • Analytics

The team also provides leadership, support, training and strategic direction for college Web personnel.

The district website, www.dcccd.edu, is the hub of our integrated marketing efforts. All district advertising and communications refer students and community members to our centralized website, which offers numerous links to the college sites.

Our Responsibilities

  • Market and cross-sell the district’s more than 100 credit and noncredit programs by helping students identify the college and program that best suits their needs and interests.
  • Assist in the dissemination of the district's key messages by generating content and ads for the district's owned, earned and paid media.
  • Reduce expenses by increasing the number of students who apply and register online for classes.
  • Provide easy access to the district’s online student services and information.
  • Reduce the workload on front-line college personnel by providing critical, easily accessible, self-service information for students online.
  • Provide excellent customer service to students, employees and community members who need assistance.
  • Comply with all local, state and federal policies and regulations related to online communications.

Web Hosting Operational Procedures

The Web Hosting Operational Procedures, approved by the Chancellor's Staff on June 27, 2011, are designed to ensure that district resources are used appropriately and cost effectively and that all of our Web visitors have an above-average Web experience.

Staff

Georgeann Moss – Director
Jonathan Blundell – Manager, Rich Media
April Ellis – Web Managing Editor
Eddie Middlebrook – Senior Web Editor
Rick Rosen – Senior Web Editor

Ongoing Projects

  • Publish high-quality, relevant content for DCCCD's many audiences (current students, prospective students, employees and community members) on the district website, myPortal and social media.
  • Use email marketing to support district's strategic marketing and communications objectives.
  • Continually work with college and district stakeholders to ensure that the marketing-oriented “program profile pages” for each of DCCCD’s more than 100 programs are up-to-date and effective.
  • Increase student and employee adoption of myPortal by providing workshops and consulting with groups on how to use Team Sites to increase their productivity.
  • Develop key performance indicators for all district websites.
  • Institutionalize Web usability throughout the district.
  • Institutionalize Web accessibility throughout the district to ensure compliance with the Texas Administrative Code 206.