Business Marketing
Studying business marketing can help you gain valuable knowledge in areas such as:
- Consumer demand
- Store location and layout
- Consumer behavior
- State and federal laws in marketing
- Business ethics
- Interpersonal skills
|
Career paths include:
|
• Advertising
• Buying
• Customer service
• Distribution
• Manufacturing
• Merchandising |
• Market research
• Public relations
• Sales
• Small business
• Store management
• Wholesaling |
Salaries and working conditions vary widely since these business skills are so broad in application. Job openings in marketing, public relations and customer service in particular are in high growth — all projected to grow more than 20 percent in the next decade. According to America’s Career InfoNet, median salaries and growth trends nationally for some possible career paths in business marketing include:
| Job |
Hourly Rate |
Annual Salary |
Projected Growth |
| Advertising manager |
$33.10 |
$68,800 |
20% |
| Marketing manager |
$44.56 |
$92,700 |
21% |
| Market research analyst |
$27.55 |
$57,300 |
20% |
| Public relations manager |
$36.75 |
$76,400 |
22% |
| Public relations specialist |
$21.64 |
$45,000 |
23% |
| Purchasing manager |
$36.67 |
$76,300 |
7% |
| Customer service rep |
$13.22 |
$27,500 |
23% |
Fashion Marketing
Since fashion is everywhere, so are career opportunities in fashion marketing. Graduates work in a variety of fashion settings including manufacturers, regional fashion market centers, retail stores, product development organizations and display companies.
Fashion marketing emphasizes a well-rounded skills set for its graduates, including strong communication skills, leadership ability, initiative, high degree of motivation and energy, analytical ability, good eye for trends and coordinating trends, ability to work with team members and management, computer skills and flexibility.
Career choices include:
- Department manager
- Assistant store manager
- Assistant buyer
- Distribution planner
- Product development trainee
- Showroom sales representative
- Retail sales coordinator
- Merchandising assistant
- Visual merchandising assistant
- Personal shopper
- Stylist
|
Salaries and working conditions vary widely in fashion marketing. According to America’s Career InfoNet, median salaries and growth trends nationally for some possible career paths in fashion marketing include:
| Job |
Hourly Rate |
Annual Salary |
Projected Growth |
| Sales reps (all services) |
$22.50 |
$46,800 |
19% |
| Wholesale and retail buyers |
$20.61 |
$42,900 |
8% |
| Fashion designers |
$19.78 |
$41,100 |
8% |
| Supervisors, retail sales |
$15.79 |
$32,800 |
4% |