Bypass navigation bar Search Home

Sign In

Marketing Careers

photo of a rack of jeans

Business Marketing

Studying business marketing can help you gain valuable knowledge in areas such as:

  • Consumer demand
  • Store location and layout
  • Consumer behavior
  • State and federal laws in marketing
  • Business ethics
  • Interpersonal skills

Career paths include:

  • Advertising
  • Buying
  • Customer service
  • Distribution
  • Manufacturing
  • Merchandising
  • Market research
  • Public relations
  • Sales
  • Small business
  • Store management
  • Wholesaling


Salaries and working conditions vary widely since these business skills are so broad in application. Job openings in marketing, public relations and customer service in particular are in high growth — all projected to grow substantially in the next decade. Your professional advancement will depend on your level of continued education as well as your job performance. 

America’s Career Infonet gives detailed information about the skills, abilities, work activities and recommended education for jobs in fields using skills which can be learned in the Marketing Careers program. According to America’s Career Infonet, these occupations requiring marketing skills offer the following salaries in Texas. Jobs may require additional career training or education past the associate degree level.

Job Hourly Rate Annual Salary Projected Job Growth Through 2018
Advertising and promotions managers $34.37 $71,500 7%
Marketing managers $56.60 $117,700 12%
Market research analysts $31.20 $64,900 25%
Public relations managers $45.45 $94,500 17%
Public relations specialists $24.18 $50,300 28%
Purchasing managers $48.29 $100,400 8%
Customer service reps $13.33 $27,700  23%

Fashion Marketing

Since fashion is everywhere, so are career opportunities in fashion marketing. Graduates work in a variety of fashion settings including manufacturers, regional fashion market centers, retail stores, product development organizations and display companies.

Fashion marketing emphasizes a well-rounded skills set for its graduates, including strong communication skills, leadership ability, initiative, high degree of motivation and energy, analytical ability, good eye for trends and coordinating trends, ability to work with team members and management, computer skills and flexibility.

Career choices include:

  • Department manager
  • Assistant store manager
  • Assistant buyer
  • Distribution planner
  • Product development trainee
  • Showroom sales representative
  • Retail sales coordinator
  • Merchandising assistant
  • Visual merchandising assistant
  • Personal shopper
  • Stylist

Salaries and working conditions vary widely in fashion marketing. According to America’s Career Infonet, median salaries and growth trends for some possible career paths in fashion marketing not only include the above general marketing areas but also additional specialization to fashion and retail sales. These occupations requiring marketing skills offer the following salaries in Texas. Jobs may require additional career training or education past the associate degree level:

Job Hourly Rate Annual Salary Projected Job Growth Through 2018
Merchandise displayers $10.92 $22,700 15%
Sales reps (all services) $24.34 $50,600 16%
Supervisors, retail sales $16.89 $35,100 12%
Wholesale and retail buyers $25.12 $52,200 2%